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For specialized marketing roles, defining “must-have” skills is always tougher than hiring managers expect. We recommend search strategies around relevant company “market maps” and being strategic about which levers you can pull to expand your candidate pool. Once you’ve aligned on the profile and most crucial skills for a new marketing hire, it’s time to shift gears to targeting high quality, relevant candidates. (For more on defining your role, take a look at our first article in this series, hiring a Marketing Leader: How to Scope the Role.)

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